How we started our ethical design agency

For those of you who don’t know us, we are a team of two. We started off as a couple of creatives and after losing passion and purpose in our corporate jobs we knew it was time for a shakeup. We wanted to do something that we loved, something that would make us happy, save the planet, help people and bring us joy. Ta da! Betsy & Francis was born, a crazy little lovechild in the form of a big scary business…

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How to make your brand unforgettable

You have an amazing business idea but you haven’t the foggiest when it comes to making it stand out amongst the crowd. The chances are your business idea isn’t entirely original, and that’s fine; we live in a world where we are inundated with the same product or service. That part doesn’t matter and shouldn’t stop you, but what does matter is that you build a unique brand around your product/service, so that when it comes to marketing yourself as a business, you immediately stand out from the crowd and establish trust early on…

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Our 5 biggest struggles

I’m sat here after having had a very late Sunday night with best friends and karaoke (I know, we’re so hip) we are slightly fragile and have definitely looked a whole lot better. We woke up this morning and realised that the fortnightly newsletter had slipped through the net of last weeks jobs and I now have 9 hours to write it, schedule it, cry a little, and market it - I can do this…

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6 hard lessons we have learnt

We have decided to put ourselves upfront and centre this week and share with you our own personal experience of running a business and the toughest lessons we have learnt so far. We find that it’s articles like this that have been the most beneficial to us when it comes to learning about other businesses experience and challenges. I hope you find something in here that you can apply to your business…

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5 steps to creating your own logo

Do you have a new business idea that is just a tiny spark of excitement? No budget, no idea, no plan but lots of drive? Yep. that sounds a bit like us 2 years ago. We started Betsy & Francis as experienced designers…We quickly learnt that being experienced designers was a teeny tiny drop in the ocean of what we actually needed to be to run a business successfully…

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7 steps to landing dream clients

“I want to work with you and I don’t care how much you charge”

Ever happened to you? Unless a dream counts, it hasn’t happened to us either, but we are getting closer. In the past 2 years we have gone from begging for work (work that we didn’t even particularly want) to creating dream work for dream clients who will happily pay us to do so.

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The power of illustration

We are just going to jump right in and say it….illustrations are magic; pure, shiny, delightful magic. Whether it’s on the cover of your fav magazine, plastered on the side of a bus or created to make health insurance seem a little less ‘yawn’. Illustration has the power to not only catch the eye, but tell to a story and do it in a way that delights your audience.

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