10 essentials when starting your biz in 2019
Is it time to quit your job and turn your passion into your profession?
We took the plunge 2 years ago now and without a doubt it’s been the best decision we’ve ever made, it’s hard work, but to be able to do what you love everyday makes it all worth it.
Are you thinking of starting your dream business, something that you have always wanted to do but just not sure where to start? If so, we would love to save you some time and share with you 10 actions that helped us to get where we are today. Start to implement these into your business and you’ll soon be flying!
Create a brand
In order to build a great brand, you need to ask yourself ‘who am I?’. What makes you, you? Your values, believes, strength, dreams and fears all play a part in making you, your personality is the secret sauce into building a brand that will thrive. Why? Because we are all completely unique, so if you make a brand built from the inside out, you will never have to worry about competition, you will always be unique in the industry and over time your brand will become untouchable.
2. Tell a story
Telling a story is the perfect way to show the emotion behind your business, customers don’t buy what you do, but why you do it. Brand storytelling is a great way to share why you do what you do, your purpose and reason behind your business, it will evoke emotion from your audience and not only will it maximise your business's visibility, profit and impact, but it will propel your business forward making it profitable as well as captivating.
3. Have a USP (unique selling point)
To ensure you’re always a step ahead, you need to differentiate your business from the very beginning. We understand it’s hard to have a unique product in this day and age, but the unique side to your business won’t necessarily be the product or service, but the benefits to the customer. Sell your products/services in a way that is unique and special, perhaps you have a yoga studio and offer complimentary mats and a warm herbal after each session, or perhaps you own a slow fashion clothing brand and you gift wrap each order in 100% eco friendly gift wrap.
4. Have a purpose
Purpose leads to profit. Focusing on the purpose of your business and what product or service you're aiming to provide will help you to gain the support of your target market and build your client base. It will help you develop a stronger brand and a better work environment, turning customers into fans and ambassadors of your cause.
5. Start a mailing list
This one is sooooo important! Do you know that an email list gets on average 10x more conversions than a social media campaign? Email marketing is such a powerful marketing tool, it appeals directly to your target audience and speak to them on a personal level. Every person on your mailing list has signed up because they are already interested in the services or products you offer, you already have warm leads waiting to buy something from you. Treat them well, teach them, provide them with the best free content and one day they will become your customer.
“Email is the most predictable driver of growth and sales in our business. I prefer email marketing over all other traffic channels”
– Syed Balkhi
6. Provide free content
Once you have your business established, it’s vital that you become an expert in your field and the best way to do this is to provide free content. You need to constantly prove to your audience that you are the best in the business. Start a weekly blog, make the most of your instagram captions and educate your audience at every opportunity to quickly become a trustworthy and well respected business.
7. Have a website
The whole reason behind your business is to sell a service or product and without a credible website in place you will not be seen as a trusted service provider. Your customers will not invest their money into a business unless they know it is reputable and established. Alarm bells will sound if your business does not invest in a website - even if it’s only a simple one pager, you need a website. This step is something you need to implement before you start to market your busieness- do it now!
8. Use Instagram
Without a doubt our biggest earner! Going into business without using Instagram would be a huge mistake. Using Instagram for your business will help you to tell your brand story, sell products, drive traffic, build connections and keep an eye on your competitors. All the main points within this blog can be achieved just by using Instagram. It is absolutely vital that you build your business using this platform if you want to be successful in 2019.
9. Know who your people are
Defining your target market is one of a marketer’s most important tasks. It’s the foundation of all elements of your business and will be monumental when it comes to creating your marketing strategy. Knowing your audience will control how you develop your brand, products and services, as well as figuring out what platforms to use and where to advertise.
Video content in your business will grab attention, engage viewers and drive more traffic to your site. It will allow your audience to see the more personal side to your business seeing how you talk, act and engage. Some of the best small business video’s are a simple hello, a short video clip introducing yourself to your target audience. Your audience wants to relate to who they’re buying from, something that’s especially true for small businesses. It can be the difference between them using your service or someone else's.
Let’s round it up…
When it comes to starting your own business, there seems to be a never ending list of things to do and bills to pay, it can sometimes seem overwhelming, but if you’re going to start somewhere, here is the perfect place.
Start to implement each one of these points into your business and you will start to see a change. Each one is invaluable to your brand and your success. Don’t stress yourself out trying to accomplish them all in one go, but choose one today and start to build on it, before you know it the rest will follow.
Notes to take away
Instagram is going to be monumental in the success of your business if you use it regularly and well.
Before you build a brand for your business, you need to know your purpose.
Become an expert in your field by providing constant valuable free content.
Before you start to market yourself, it’s vital that you know who your target audience are.
Let people see the personal side to your business, share your journey by using brand storytelling.