3 steps to building a great brand
For as long as we can remember, we have both been creative. Making something new and unique has always felt like our purpose. Childhood was filled with cutting, sticking, glittering, chalking and painting. Francis would spend every minute of the day drawing and I would often be found glueing together anything shiny.
Over time, our style might have changed and by god, we hope our skills have improved, but our need to create has always been there, driving everything we do. For a brand to work, it needs to be created through the need to do it. Your brand is not something that is attached to your business, your brand is the reason your business exists.
Betsy & Francis exists because of two people’s utter love to create. Our brand is the purpose and passion that propels everything we do. We might have put the glitter down, but the ‘why’ we do what we do has never changed, it just wears grown up pants now.
Following these three simple steps will be the difference between your brand sinking or swimming. We were given this advice at the very beginning, and we are so glad we were. As long as you do what you love, aren't afraid of a bit of hard work and keep true to your values, you can’t go far wrong when creating a successful brand.
YOUR BRAND HAS GOTTA HAVE SOLE BABY
Every brand wants to be loved, brand love will in fact lead to growth and success but in order to achieve this, your brand needs to start from the inside out.
In order to build a great brand, you need to ask yourself ‘who am I?’. What makes you, you? Your values, believes, strength, dreams and fears all play a part in making you, your personality is the secret sauce into building a brand that will thrive. Why? Because we are all completely unique, so if you make a brand built from the inside out, you will never have to worry about competition, you will always be unique in the industry and over time your brand will become untouchable.
YOU NEED TO GIVE IT EVERYTHING YOU’VE GOT
Say au revoir to your social life, R.I.P to weekends off and hello to insomnia… creating a brand that makes people ‘oooooh’ and ‘aaaaah’ is going to take a bit of work. For the first couple of years, you are going to have to sacrifice a lot in order to make a credible brand. You need to be prepared to put the hard yards in now, and if your friends are as supportive as ours, they won’t mind when you show up for the first time in two years with very few social skills and a fear of crowds.
CONSISTENCY IS KEY
Yo, consistency is mad important When thugs come back ta a funky bidnizz fo' repeat sales.
How confused are you right now? That’s because our brand has never used language like this before, the minute any brand slips with consistency your audience will pick up on it straight away, they will be confused, they will struggle to understand what you are about and they will soon lose trust in you. (Also, I had no idea how to speak gangster so I found a gangster translator, how cool is that?!)
Always remember, whatever elements make up your lovely brand, make sure you always stick to them, never swerve away from your carefully selected colour palette, don’t feel jazzy one day and fancy experimenting with new fonts and don’t try and be everything to everybody, know your target audience and stick to them like glue.